Find Your Most Profitable Customer

Stop wasting time and money chasing the wrong customers.

This workshop will help participants to identify their “right fit” customers and create an actionable customer persona to help focus their marketing efforts. You’ll walk away with more clarity and focus and a better understanding of what motivates buying decisions.

What are 3-Key Takeaways:

• Zero in on your “best-fit” target customers
• Learn why customers *really* buy products like yours
• Create an actionable proto persona that you can share with your team

Meet Your Presenter

Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself.

With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn’ s past clients include high-growth tech startups, SMBs, business support organizations, and Fortune 500 companies like Target and Holiday Inn.

Today Katelyn helps frustrated marketers, founders and salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins.

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