Do you have a business idea? A problem you think needs to be solved in a new and innovative way? Would you like to be a start-up founder?
90% of start-ups fail. There are a lot of reasons for this – but a common reason is that there is a mismatch between the product founders create, and what a potential customer actually wants to pay for. This is why high-quality customer discovery is important.
Collide is a four-week program designed to help give students the skills and confidence they need to validate their business ideas. We will help students learn to combat their fear of reaching out to potential customers, be aware of confirmation bias, and ask the right questions to discover the real problems their customers are facing.
Do you have an entrepreneurial spirit and are interested in learning how to customer discovery, but you haven’t identified a problem? No worries! Email Rachel Morgan at firstname.lastname@example.org we’ll help you identify a potential idea or problem to validate.
This program will run twice – once in the fall semester, and once in the winter. It is recommended that students participate in both sessions, as the winter session will be more advanced. Seats are limited in both sessions! Complete the Expression of Interest form below.
Note that session will take place in person unless public health guidelines change. All COVID-19 safety precautions will be followed. Please contact us if you would like to inquire about virtual options.
Session Dates & Location
Fall Session: Offered on Wednesdays from 5-7pm beginning October 27 and ending November 24, in Room 2600 of the Killam Library
Winter Session: Dates to be determined
Note: You are able to sign up as an individual or as a startup team. Please indicate which one you are in the Expression of Interest form.
Benefits to Students
Overview of Content
October 27 (Session 1) – Idea generation & team formation
November 3 (Session 2) – Introduction to Lean Canvas
November 17 (Session 3) – Customer Discovery & Problem-Solution Fit
November 24 (Session 4) – Business Pitching & Wrap Up
Note that there will be 1-2 hours of take-home content between sessions. This means the full time commitment is 3-5 hours per week.
Registration for the Fall session is now closed. Please email Rachel Morgan, Program Manager at email@example.com if you have any questions.