A great idea is only as powerful as your ability to communicate its value. Join Dalhousie’s Faculty of Open Learning and Career Development to learn principles of professional selling.
As part of Dal Innovation Week, this interactive Sales Pitch Competition will challenge participants to put their ideas, products, or solutions to the ultimate test: Can you sell it?
Led by Matthew Nicolle, CEO of Sales Training Experts and President of the Institute of Sales Professionals (ISP) Canada (full bio below), the session will combine practical sales coaching with fast-paced, engaging sales best practices.
Participants will strengthen one of the most important skills in entrepreneurship: the ability to sell an idea.
Register today and learn how to turn an idea into a compelling sales conversation by identifying customer needs, communicating a clear value proposition, handling questions and objections, and confidently asking for the next step.
Date: Thursday, October 8, 2026
Location: Room 4055, Kenneth C. Rowe Management Building
Time: Doors open at 1:00 pm
Session: 1:30 – 3:30 pm
Q&A: 3:30 – 4:00 pm
What Participants Will Learn
- How to move beyond describing a product and communicate customer value
- How to map a buyers journey and align with your selling process
- How to identify the customer’s problem and connect a solution directly to their needs
- How to develop and communicate a strong value proposition
- How to build credibility and confidence when pitching
Dalhousie’s Open Learning and Career Development Office is a proud part of Dal Innovation Week, a celebration of entrepreneurship and innovation at Dalhousie University October 5-9. For more events visit dalinnovationweek.ca